Modernism & Art Deco united
Bright Modeco + is basically a vertically extended version of the Bright Modeco.
This version is shaped from the proportions of a hall way, which typically is taller than it is width.
This makes Modeco +, very suitable for corridors, since its shape stresses the overall lines of the architecture.
Modeco+ works very well in taller rooms in genereal, due to its shape that emphasizes the vertical axis of the room.
Size: Ø20 cm H29
Material: Opal glass
Cord : 300 cm, E27
“Bright Modeco is created under the assumption of that steel, glass and concrete in total absence of ornamentation not necessarily holds the answer to a happy life”
Architect : Jonas Hoejgaard / Jonashoejgaard.com
The name Modeco is a contraction of the words Modernism and Art Deco, the two major influencing periods of the 20th century.
Bright Modeco is marking the transition from the latest modernistic influenced period to a new period where a certain level of ornamentation is yet again to be seen. In other words Modeco is Nordic Tales’ first step into a new period where form plays a bigger part.
Bright Modeco is created under the assumption of that steel, glass and concrete in total absence of ornamentation not necessarily holds the answer to a happy life. Bright Modeco is an attempt to do something different, to embrace feminine values.
During the late 20th century the modernistic ideology were misinterpret and ideas like ‘less is more’ mistaken for ‘cheaper is better’. This economically optimized worldview neglected the fundamental human need for appreciation in form of ornamentation.
We believe by combining the values from both modernism and art deco in the 21th century we could create something functional without compromising the genuine human need for decoration.