Modeco+ Table

220 

The name “Modeco” originates from the synthesis of the terminologies “Modernism” and “Art Deco,” two prevailing periods of the 20th century that exerted substantial influence on design and aesthetics.

Technical InfoE27 • 3 Meter Cord • On/Off Switch • Mouth Blown Glass
Dimensions(H) 260 mm (Ø) 200 mm
MaterialMouth Blown Glass & Solid Brass
Designed byNordic Tales

 

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The Tale About Modeco

The name “Modeco” originates from the synthesis of the terminologies “Modernism” and “Art Deco,” two prevailing periods of the 20th century that exerted substantial influence on design and aesthetics. The Modeco design represents a departure from the previous modernistic trend and signifies the emergence of a new era, one where ornamentation is once again valued. Essentially, it is Nordic Tales’ first venture into a novel period of design where ornamentation plays a more significant role.

An Ode to European Cultural History

Modeco is an endeavor to embrace and reintroduce ornamentation and feminine values. In the late 20th century, the modernistic ideology was, to some extent, misinterpreted, and concepts like “less is more” were misconstrued as “cheaper is better.” This view, focused on economic optimization, disregarded the essential human desire for decorative ornamentation.

We hold the conviction that by harmoniously integrating values from both modernism and Art Deco into our creations in the 21st century, we can produce objects that are functional while still addressing the fundamental human need for decoration.

Design Period 2015-2019


In this period Nordic Tales underwent a significant transformation, moving to a concept store in Aarhus that served as a design laboratory. Engaging with visitors, the company embraced feedback to shape its future direction.
Nordic Tales matured through exhibitions in major European capitals and expanded its reach to other parts of the world, such Paris and Milan. The company adopted the latest technology, including 3D printers and virtual reality, fostering a symbiotic relationship between humans and machines. This period marked a new chapter for Nordic Tales, characterized by transformation, expansion, and technological advancements, showcasing the importance of embracing change and innovation in the design world.

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